The Beach Read Vol.1
As Seen on IG
Did you know we went viral? With a little help from Fritz the baby hippo and a voice over from Brittany, this reel has over 19 million views and a million likes.
We’ve always tried to make sunscreen a little more fashion forward. Please take a look at Anya Taylor-Joy in Bask by Dior on the Golden Globes red carpet. Past Bask-inistas include Kris Jenner (Met Ball) and Michelle Zauner (Grammy’s).
Summer Reading List
We’ve partnered up with friend of the brand/content creator/fitness guru/TikTok book reviewer Nicole Pearce to provide recommendations for great reads for pool days, beach days, and every days. Check out Nicole’s book recs TikTok, and be on the lookout for her on our IG soon.
- If you’re looking for an unputdownable thriller-meets-dark-romance, try Verity by Colleen Hoover. Already read it? Try The Perfect Marriage by Jeneva Rose.
- Looking for something with a bit more depth? You will absolutely love We Begin At The End by Chris Whitaker. This story will break your heart, but you won’t want it to end.
Moodboards
Every Monday our Instagram features #MoodboardMonday - a themed collection of photos we feel meet the Bask aesthetic. Since it’s winter, please enjoy our round up of Basky ski slope energy.
Founder Favorites
Note: in this section each month, our founders, wife and husband Brittany & Mikey are inviting you to enjoy a charcuterie board of things they've been loving, doing, or thinking about lately.
- Having watched (and honestly who hasn’t?) White Lotus, I am now obsessed with Sicily. Because of this. And this. And this. And this. Apparently I’m not the only one. The hotel featured (San Domenico Palace) now has a two year waiting list.
- Take me back to the 90s! But make it 2023 with these Platform Uggs.
- Momming and entrepreneur-ing at the same time is…difficult. So I am currently very grateful for #parentingtiktok. It’s full of great tips, and other moms sharing their experiences. And if you’re not a TikToker, may I suggest Big Little Feelings on IG?
- A high/low aesthetic. Give me a satin dress with sneakers. Give me a pair of heels with an oversized sweatshirt and jeans. Here’s some looks I’m loving right now: Inspo 1. Inspo 2...look familiar? Inspo 3. Inspo 4.
- Since we just moved to Florida, one of the necessities is…Tombolo. The cut, vibe, and prints on these shirts are really fun, and you will never make it out without someone asking where you got it. If you’re into that kind of thing…
- My second South Florida necessity is…Lido Beach Chairs. Are they expensive? Yes, but they are worth it. Equipped with a cooler, backpack straps, and a pocket for wet towels, the perfect beach chair finally exists.
- In keeping with the Miami theme, I loved reading The Year of Dangerous Days: Riots, Refugees, and Cocaine in Miami 1980 by Nicholas Griffin. It’s a narrative nonfiction about the perfect storm of events and circumstances that led to the complete transformation of Miami into the city it is now. Policy, media, crime, drugs, corruption. It’s fascinating and feels like a tropical version of The Wire.
- One thing about the move to Miami from NYC that’s been a bit abrupt is the coffee situation. Not that there isn’t great coffee here (there is! Go to Panther), but it’s not on every single city block like in New York. So, I’ve taken to brewing my own. I purchased a Kalita Server and dripper, this beautiful kettle from Fellow, and like 10 bags of my favorite coffee, the reserve blend from Downeast Coffee Roasters in Rhode Island.
- AI is wild right now. If you haven’t tried chatGPT or Dall-E, then prepare to be amazed. Here is an image it created from the prompt “an astronaut lounging at a tropical resort pixel art.”
On Repeat
Did you know that we're on Spotify? Bask is not just a sunscreen, it is a state of mind. These playlists will help you get into it.
- Tags: The Beach Read