WE TRIED THIS NEW SPF, AND, WELL, WE'VE FINALLY FOUND OUR SUNSCREEN SOULMATE

This article originally appeared on Who What Wear.

For as long as I can remember, I’ve joked that I’m allergic to sunscreen. Of course, I’m not actually allergic to the stuff, but after years of trying (and failing) to find the ultimate elixir to protect my skin from the sun’s harmful rays, the search has begun to feel futile. Interestingly, I’ve had much better luck in the realm of facial sunscreens—more and more new and existing brands are jumping onto that particular bandwagon, but as far as body sunscreens go, there hasn’t been a lot of movement. It feels harder to find high-quality formulas that not only do an ample job of staving off sun damage, but also feel luxurious, comfortable, and entirely wearable atop our skin. I don’t know about you, but if I’m going to be frolicking in the sun all day, I want to feel like a goo-free butterfly.

So, when I heard about a brand new, philanthropically charged suncare brand called Bask, which claimed to be the antithesis of almost every other sunscreen brand on the market, I was intrigued, to say the least. Would I finally be able to toss my old bottles of underwhelming sunblock in exchange for an option that was newer, cooler, and altogether safer for both my skin and the environment? That’s what I wanted to find out, and after chatting with the brand’s founder Michael Huffstetler, I had some answers.

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