It's something we often overlook – the expiration date of our sunscreen. But does sunscreen expire_? The short answer is yes. All sunscreens have a shelf life beyond which their efficacy diminishes. But what's the...

The Ultimate Guide to Vacation Sunscreen: What You Need to Know Introduction When it comes to planning the perfect vacation, sunscreen is often an overlooked but crucial item on your packing list. Whether you're headed...

5 MYTHS ABOUT SUNSCREEN We’re tackling a few sunscreen myths to ensure The Baskforce continues to be the most knowledgeable group of SPF aficionados around!   1. You need to reapply sunscreen because the UV breaks...

We Tried This New SPF, and, Well, We've Finally Found Our Sunscreen Soulmate by ERIN JAHNS This article originally appeared on Who What Wear.

Some Sunscreen and Sun Tips from Bask Here comes the sun. Which is exactly what we’re here for. With summer in full swing across the Northeast, there’s no better time than now to share a...

It makes no sense that the most preventable cancer is the most diagnosed. But by doing these things (addressing the key pain points, approaching the market and messaging differently, making suncare something people can get...